Many people believe that having a fancy website is all that is required to achieve online success. This is incorrect! Increasing the amount of traffic to your site involves hard work and perserverence. It may take some time to achieve, but is well worth it in the end.
Consider this, how are people supposed to find your website if you do not advertise it's existence? It is essential to promote your website wherever possible, both offline and online.
We offer 2 options when it comes to Internet Marketing :- Pay Per Click (eg Google Adwords) and
- Search Engine Optimisation (SEO)
Pay Per Click
A good example of Pay Per Click is Google Adwords. Google Adwords allows your website to be displayed at the very top right of the screen. The only downside to this is there is a fee every time somebody clicks your add, ranging from 20 cents to $2.00.
Search Engine Optimisation
SEO is the art of improving website rankings on search engines for keywords or phrases related to your products or service. With expert SEO, your website will rank better and obtain more traffic which will equal more sales.
How powerful is SEO?
SEO will take your business to the next step. Just a few reasons why your website should consider SEO:
- 400 million people (92% internet users) try Google, Yahoo or MSN first to find products & services
- 93% of search engine users don’t look further than page 1 or 2 of search results. If your website isn’t listed on these pages, you’re not maximising access to potential customers
- 33% of internet users believe companies found high among search results are trusted brands
- SEO has roughly 4 times higher conversion rate than online advertising (Pay Per Click)
- Top search engine ranking is a non-stop 24/7 advertising campaign. It allows your business to reach millions of potential customers and gives you a global coverage
- Online marketing is 100 times more cost effective than traditional print advertising
Conclusion
If you want a few quick visits to your website and do not mind paying for every click of your ad then Pay Per Click may be a good option. However if you want a long term successful online campaign, and do not want to pay for each visitor, then you should definitely invest in SEO.
To find out more feel free to Contact Us or use our Online Chat feature.
|
